Napoli Sport Campaign
Creative Direction + AI Content Production
For Napoli Sport, we developed a concept-led campaign built around creative direction and AI-powered content production.
The objective was to position the brand within a more contemporary, digital-first space — showing how modern sportswear can live across culture, motion and visual identity with speed and precision.
The campaign unfolded through three core creative ideas:
- Video as Movement
- Hybrid Visual Production
- Digital-First Branding
The campaign positioned Napoli Sport as a forward-facing brand while demonstrating our ability to move seamlessly between video, image and branding — all under one contemporary creative system.
Video as Movement
We produced a dynamic visual piece focused on motion, rhythm and digital storytelling. The execution demonstrated our ability to handle full video production — from concept and editing to final delivery — integrating AI where it enhanced speed, experimentation and visual impact. The result was a high-energy asset designed for social performance and brand positioning.
Hybrid Visual Production
We developed a visual series combining physical shoot references with AI-generated imagery. This hybrid approach allowed us to expand environments, experiment with perspective and elevate the brand’s aesthetic while maintaining realism. The idea showcased how flexible production models can deliver campaign-ready visuals without traditional limitations.
Digital-First Branding
We translated Napoli Sport’s identity into strong, graphic-led compositions tailored for online platforms. Through typography, layout systems and bold visual direction, we reinforced brand recognition and created a cohesive visual language built for digital culture.
